The Enablr blog

Stories, perspectives, and best practice in AI-supported marketing.

Market analysis · 6 min read

How do you find your real market size before spending a riyal?

The difference between TAM, SAM, and SOM, and how to calculate them for a Saudi business with sources you can open.

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A SWOT is not a wish list
How to write a SWOT grounded in data rather than opinion.
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Competitor pricing: how to read it
The packages, the discounts, and what they reveal about positioning.
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04
The customer journey and where you leak
Exactly where you lose the customer, and how to find out.
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05
Content versus a content plan
Why the schedule matters more than the copy.
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Grading your research
Why every analysis needs a grade, and how to calculate one.
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One brand voice across every platform
The same tone, shaped differently for each platform.
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